Inkan Brand Launch
- Client
- Inkan Home
- Year
- 2026
- Disciplines
- 3D / Motion / Art Direction
- Status
- Released
Inkan home makes hand crafted ceramics, rugs and beddings. Made slowly, with care and thought. The film needed to feel like the product: earthy, mythical, and just a little bit of whimsy.
We rebuilt the wordmark from a custom drawing of a low, wide Didone, then constructed an identity system entirely from two greys, one near-black, and a single warm ember tone reserved for moments of arrival.
The launch film is a four-minute loop — the object alone, lit like a still life, rotated through twelve key frames. No copy, no music. We let the form do the talking.
A route that fits your Blender/C4D setup: buy one 3D Scan Store hand (the posed or neutral hand packs), wrap it with Wrap or Blender’s Shrinkwrap plus multires, add a Texturing.XYZ skin pack for close-ups, and spend most of your effort on the subsurface shader and lighting. That gets you surprisingly close to those studios’ results.
- Direction & Design
- Firdaussi Shehu
- Modelling & Animation
- Firdaussi Shehu
- Sound
- Praise Olugbenga
